Web Site Privacy Policy


This web site provides the means for persons who become a member of the WBOC Viewer Information Panel (WBOC VIP) and who have "Opted In" to participate in the panel to participate in surveys distributed by this site. This site is hosted by Griffin Media Research, a national marketing research company, referred to hereafter as "we", "us", or "our".

We are committed to protecting your privacy. We will not release any information regarding individual respondents or their specific answers to any outside parties. Your answers are reported in combination with the answers of all other respondents. We will never rent, sell, or otherwise distribute your name, address, telephone number, e-mail address or any other personally identifiable information. We will only release Personally Identifiable Information to partnering research companies whose services help us deliver and process the surveys we send to you and whose privacy policies meet the standards of Griffin Media Research.

Types of Information We Collect

Personally Identifying Information

We collect certain information in order to be able to communicate with you. This information may include your name, address, telephone number, and email address. We may obtain other publicly available information about you from other sources.

Survey Response Data

When you respond to a WBOC VIP survey, we collect and aggregate the answers you provide to the survey questions.

How We Use the Information We Collect

The Personally Identifiable Information we collect is used for the purpose of communicating with you. In addition we may use some Personally Identifiable Information to determine in which surveys to invite you to participate.

Your answers to surveys are always aggregated with other survey participants when the results of surveys are reported. We may use answers you have given in a survey to determine in which other surveys to invite you to participate. (For example, if a survey is intended only for females, we will use the gender information provided by panel members as a selection criteria when inviting panel members to participate in the survey.)


Information obtained through this site is maintained in our secure databases. We use state of the art technology to protect all information from loss, misuse, or alteration. Even with the security precautions we take we cannot guarantee there will not be a breach of the security of our databases. In addition, we cannot guarantee that the information you provide on this site will not be intercepted while being transmitted over the Internet.


If you have questions about our privacy policy or want to have us make any changes regarding your Personally Identifiable Information, or you wish to be removed from our database, you are welcome to contact us at privacy@wbocvip.com.

Effective Date

The effective date of this Privacy Policy is January 1, 2013. This document may be updated periodically.